Our Story <3
Welcome to Loba Maria, where every hair accessory carries a story of resilience, elegance, and feminine power. I’m Jazmin, the founder, and I created this brand not just to offer hair essentials but to honor the legacy of the fearless women who came before me. Loba Maria is more than a collection of beautiful accessories—it’s a testament to generations of strength, grace, and the understanding that we no longer need to prove our worth. We are allowed to feel, to be soft, strong, independent, or indecisive—whatever we choose.
Growing up, I learned about strength from two extraordinary women. They were immigrants who knew the value of luxury and heritage. They chose the best for themselves, showing me the importance of embracing beauty and elegance in everyday life. They paved the way for me, and today, I carry their legacy in my DNA, pouring their wisdom and confidence into every product I create. LOBA, meaning "she-wolf" in Spanish, symbolizes fierce strength, independence, and the untamed feminine spirit. It’s a tribute to the powerful nature every woman carries within—an embodiment of resilience, grace, and determination. MARIA is a name that holds deep personal meaning for me, honoring both my mother and grandmother.
At Loba Maria, our mission is to help you embrace your beauty and tell your story with style, grace, and integrity. Our hair accessories—crafted from eco-friendly materials like bamboo and cellulose acetate—are not only luxurious but also a symbol of sustainability and empowerment. From custom hair brushes to exquisite hairpins, every piece is designed with the modern woman in mind, a woman who doesn’t need to prove her worth but knows her value.
We’re committed to supporting women, equality, and causes that matter. Our accessories aren’t just adornments—they’re tools of self-expression, resilience, and connection. Whether you're elevating your everyday look or preparing for a special moment, Loba Maria is here to support your journey, reminding you that you don't have to fit into anyone’s mold. You are free to be unapologetically yourself.
Thank you for joining us in this celebration of heritage, luxury, and strength. This is Loba Maria—made for women, by women, with the courage to honor traditions and build new legacies.
My Promise ❤︎
From concept to creation, we prioritize enduring quality and practicality in every step of our process. We strive to deliver exclusive, high-quality accessories tailored to women of all ages and walks of life, crafted from eco-friendly and organic materials like cellulose acetate (cotton and wood pulp) and bamboo. Our products are meticulously designed to cater to all hair types and textures, ensuring versatility and functionality for every individual.
